Archive

Case Studied: Vol 14. Pepsi: Protests, Police, and Pop 🪧

Case Studied: Vol 14. Pepsi: Protests, Police, and Pop 🪧

How Pepsi‘s Infamous Kendall Jenner Ad Got Pulled Down in Less than 24 Hours

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Case Studied: Vol 13. Solo Stove: Snoop goes smokeless 🧯

Case Studied: Vol 13. Solo Stove: Snoop goes smokeless 🧯

How Solo Stove’s viral Snoop Dogg partnership won big praise and even bigger criticism

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Case Studied: Vol 12. Claude Hopkins: When Science Met Advertising 🔬

Case Studied: Vol 12. Claude Hopkins: When Science Met Advertising 🔬

How this advertising legend brought scientific testing to the ad world

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Case Studied: Vol 11. Under Armour: Eyes on the underdogs 🏃🏾‍♂️

Case Studied: Vol 11. Under Armour: Eyes on the underdogs 🏃🏾‍♂️

How one controversial decision led Under Armor to groundbreaking success

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Case Studied: Vol 10. Hinge: Date and Delete 🫶

Case Studied: Vol 10. Hinge: Date and Delete 🫶

How Hinge increased app downloads with an anti-retention strategy

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Case Studied: Vol 9. Netflix: All-seeing ads 👀

Case Studied: Vol 9. Netflix: All-seeing ads 👀

How Netflix evaded ad-blocking software to run shocking promo for Black Mirror.

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Case Studied: Vol 8. Red Bull: Free fallin’ (for real) 🚀

Case Studied: Vol 8. Red Bull: Free fallin’ (for real) 🚀

How Red Bull and a skydiver created the most watched live stream in history

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Case Studied: Vol 7. Monday.com: From SEO to IPO

Case Studied: Vol 7. Monday.com: From SEO to IPO

How Monday.com increased their site traffic by 2,300% in 18 months

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Case Studied: Vol 6. Purple: A mattress that’s juuust right 🛌

Case Studied: Vol 6. Purple: A mattress that’s juuust right 🛌

How a viral product demo helped Purple achieve launch success

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Case Studied: Vol 5. Ice Bucket Challenge: A Philanthropic Phenomenon 🥶

Case Studied: Vol 5. Ice Bucket Challenge: A Philanthropic Phenomenon 🥶

How a Nonprofit & PR agency capitalized on the most popular philanthropy campaign in history

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Case Studied: Vol 4. Old Spice: Not Your Grandpa’s Body Wash 🛁

Case Studied: Vol 4. Old Spice: Not Your Grandpa’s Body Wash 🛁

How One Insight Allowed Old Spice to Unofficially Rebrand Overnight

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Case Studied: Vol 3. Sleepy Hallow's Road to Top 50 📈

Case Studied: Vol 3. Sleepy Hallow's Road to Top 50 📈

How TikTok helped one artist reach 420 million Spotify listens

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